Kickbak is an opportunity to reset our imbalanced relationship with digital advertising, and to take back the reins of our politics and culture from the tech oligarchs who have assumed control of them.

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Kickbak believes the key to a healthy, functioning society is understanding that we can all be equal, creative partners in a reciprocal system that benefits everyone who participates. Consumers and the businesses that collect their personal data don’t need to view each other as predator and prey.  Nor should the true drivers of the digital economy be treated like the subjects of a powerful few.   

 

If we can make sharing and common decency the standards for an industry that has the power to shape our very perceptions of ourselves, just imagine what we could do next.

 

Let's find out together.

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